Inform's Essential Technology Platform

Inform’s Essential Technology Platform™ is software that works like an editor or journalist – and helps your real editors work better.

The technology “reads” millions of pages of content each day across multiple media formats. It understands context and learns how facts, words and ideas are related to each other. Then it creates links that result in rich, compelling Web pages that help media companies attract and retain readers – and revenue.

The Inform Essential Technology Platform™ works by applying next-generation semantic technology. Inform’s Web-based engine translates all forms of content into their common semantic “building blocks” – words and phrases that describe people, places and things – then systematically tags and scores every component of every piece of content, identifying every topic, industry, company, organization, person, place and product mentioned.

As a result, the Inform Essential Technology Platform™ can:

• “Disambiguate” closely-related terms to create a single interpretation.
• Identify new people or topics in the news on a continuous, real-time basis, using rules and software that find new terms.
• Create links between existing pages, and new topic-specific index pages, that reflect complex relationships (e.g. between “terrorism,” “Mideast,” “oil” and “price fluctuations”).
• Serve as the basis for flexible applications that publishers can customize to determine how far across the Web their links will reach, and what kind of content will appear on content-specific “topic pages.”

Inform-enhanced sites become far more searchable. The number and quality of links make the site worthy of a significantly higher page rank. In fact, Inform-enhanced sites are generally on the first page of search result returns.

Inform’s Essential Technology Platform™ automatically creates a richer, more dynamic Website – where each article is connected to a world of information and analysis.